Ready to blast your competitor? Talk an Adreka Adverting Specialist Today!

Mobile marketing is here. Entertainment brands know it; consumer packaged goods brands are on it; quick service restaurants and media companies are active. When are you going to take the plunge and add mobile to your mix? Adreka Advertising professionals can help you start mobile marketing now. The time is right to get engaged in mobile marketing. The mobile marketing industry has experienced near-hockey-stick vertical growth. In the U.S. alone, text campaigns (SMS) have experienced approximately 200 percent growth. No other marketing medium, not the Internet, out of home, or print, has experienced this level growth. In addition, mobile marketing provides a far more cost-effective channel than direct mail or telemarketing campaigns.

Mobile marketing has experienced enormous growth over the past year because technology innovations have allowed us marketers here in North America to conduct campaigns across carriers. The mobile marketing industry also created the means for brands to monetize the mobile channel and to make it fun for consumers, while enabling those brands to create and solidify their position with consumers and to make money.

U.S. mobile saturation now exceeds the similar infiltration metrics for home Internet, cable, and computers. With wireless penetration reaching upwards of 70 percent in most major metro areas, wireless devices have become a ubiquitous communications tool. Mobile marketing allows brands to track campaign success. By including a mobile call to action in a given campaign (broadcast, print, outdoor, etc.), marketers can more accurately track response rates for specific campaigns or channels.

Ready to blast your competitor? Talk an Adreka Adverting Specialist Today!